Web design & development·Yacht charter
Atoll Yachting
A yacht owner deciding where to base a vessel is comparing the Maldives with the Mediterranean. The site has to hold that comparison.
The brief
Atoll Yachting runs six genuinely distinct businesses: yacht management, charter, buying and selling, building and refitting, consultation, and crew training and recruitment. Each speaks to a different buyer at a different moment. Flattening them into one services list would have lost every one of them.
What we built
- HomeSix businesses share one name. The home page sets the tone first, then sends each visitor to the service they came for.
- ServicesOne page for each line: management, charter, buying and selling, building and refitting, consultation, and crew training. A charter guest never has to read an owner's offer.
- AboutBuyers comparing the Maldives with the Mediterranean need a reason to trust local hands. This page makes that case.
- ContactEnquiries arrive already sorted, with charter guests on one route and owners and buyers on another.
Notable
The hardest problem here was information architecture, not visual design. Six services, two audiences, and one company identity that had to stay coherent across all of them.
Starting a business and a website at the same time?
That is the easy version. Company registration and the site that sells it, from one team.